Lingua Research
We Hear Beyond What Is Said
We bring the scientific methods of linguistics to market research, uncovering the root ideas and implicit attitudes hidden in your data.
Sectors We Have Worked In
Automotive
Banking
Telecoms
Clothing
Cosmetics
Infant Nutrition
Household Appliances
Supermarket Retail
What We Do
01.
Analysis Partnership
We re-analyse focus groups, interviews and call-centre data with linguistic methods to surface the insights others miss.
02.
Perception Analysis
How a brand, organisation or idea is encoded in people’s minds, read from the way they talk about it.
03.
Root Idea Analysis
Cognitive linguistics reveals the root ideas and metaphors that shape how consumers think and act.
04.
Language Use Analysis
Customer feedback, complaints and call-centre conversations, analysed for implicit signals of satisfaction and distance.
05.
Language-Based Segmentation
Group consumers by how they speak, not just by demographics, and talk to each group in its own language.
06.
Competitor Analysis
How your competitors position themselves through their advertising, campaigns and tone of voice.
07.
Brand Language and Naming
Names, slogans and tone of voice built and tested with linguistics, free of unwanted associations.
08.
Neuromarketing
Reaction time, EEG, ERP and eye tracking, backed by years of academic brain research.
Your Data Already Holds the Answers. We Help You Read Them.
Analysis partner for research agencies
Perception and root idea analysis
Brand language, naming and slogans
Neuromarketing research
About the Founder
Dr Mehmet Aygunes: Linguist, Researcher, Founder
Dr Mehmet Aygunes holds a PhD in linguistics. From 2013 to 2024 he held posts as Assistant Professor and Associate Professor at Istanbul University and Trinity College Dublin, and served as Principal Investigator on academic projects worth over €300,000.
Dr Mehmet Aygunes
He developed a linguistics-based approach and integrated it into market research, leading numerous projects in this field. By analysing data from focus groups and in-depth interviews through a range of linguistic parameters, he has brought a fresh perspective to existing data and helped clients gain a deeper understanding of consumers.
Why Language?
What Your Data Is Really Telling You
Every thought is ultimately expressed in language, so analysing language is the most direct route to how people think.
Language is the output of thought
People choose their words and grammar without noticing. That makes language a reliable source of data that is hard to steer or fake.
Language choices are unconscious
Without any new fieldwork, we can draw fresh insights from the transcripts and customer feedback you already hold.
You already have the data
A single word, a grammatical ending or a metaphor can reveal how a consumer really feels about your brand.
Every word is a choice
Have a Question?
Write to info@linguaresearch.co.uk
Everything starts with a hello. Tell us about your data or your next brand project and we will get back to you.