Short research notes on how linguistics can be used in market research. Each note looks at one linguistic tool, such as aspect, metaphor, stance or framing, and what it can reveal about consumers.
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What Does It Take to Study the Effects of Language on Consumers Rigorously?
Brand linguistics treats language as an object of study in its own right. Why psycholinguistics, sociolinguistics and semiotics must be integrated, not just placed side by side.
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How Much of the Data We Collect Do We Actually Analyse?
Qualitative research produces vast amounts of language, yet analysis usually stops at what participants explicitly say. Grammatical choices such as aspect carry a second layer of insight.