Our Services
Wherever Language Matters, We Can Help
Lingua Research is a linguistics-based solutions partner. We work directly with brands and also act as an analysis partner to research agencies. Depending on the project, we apply all of our analysis modules or just one; each looks at the data from a different depth.
People do not always say what they think, but how they say it always leaves a trace of their thinking.
Lingua Research
Eight Ways We Work With Language
01.
Analysis Partnership
For agencies working with focus groups, in-depth interviews and call-centre recordings, we re-analyse existing data with linguistic methods to bring overlooked insights to light.
02.
Perception Analysis
Brand perception, perceptions of leadership, internal perception research and perception management in advertising copy, all read from language data.
03.
Root Idea Analysis
Using cognitive linguistics, we analyse social media comments and corpora to uncover the root ideas behind concepts such as beauty, leadership or mortgages.
04.
Language Use Analysis
Customer feedback, complaints and call-centre conversations: linguistic distance, forms of address and implicit signs of dissatisfaction.
05.
Language-Based Segmentation
Two consumers who use the same product may describe it from very different linguistic worlds. We group them by how they speak.
06.
Sector and Competitor Analysis
By examining competitors’ advertising, campaigns and tone of voice, we reveal where and how they position themselves.
07.
Brand Language and Naming
Names, slogans and tone of voice created with linguistics, and tested for unintended associations as well as intended meaning.
08.
Neuromarketing
Reaction time, EEG, ERP and eye tracking, backed by academic research using fMRI, TMS and tDCS.
How We Work
01
Define the Questions
We agree the aim of the research, the questions to answer and which analysis modules to apply.
02
Select the Data
Transcripts, recordings, emails, written texts or social media: often the data you already hold, with no new fieldwork.
03
Analyse the Language
We identify and quantify linguistic structures and metaphors with replicable methods such as MIP, MAXQDA and AntConc.
04
Turn Findings into Strategy
We present root ideas, implications and the language to use and avoid in your communication.
After delivery, reports and project data are permanently deleted from our systems in line with our Report Security and Data Deletion policy.
What Makes an Insight
Insight, in the Truest Sense of the Word
It is based on an observation or on data, and it is specific to the situation, category or brand.
Evidence-based and specific
It is genuinely new, not something you already knew in different words.
New
It can change behaviour in the target audience, and you can act on it.
Actionable
It contains a prediction about the future, so it helps you decide what to do next.
Forward-looking
Have a Question?
Write to info@linguaresearch.co.uk
Everything starts with a hello. Tell us about your data or your next brand project and we will get back to you.